The mission of Lugosi Enterprises is to preserve and protect the image, name and likeness of Bela Lugosi by honoring his place in history as one of the pioneers of the Hollywood film industry, and by celebrating the icon that will forever be - Dracula. Lugosi Enterprises strives to associate the Bela Lugosi brand with quality products that exemplify the great style and distinction with which Bela Lugosi approached life. To foster this goal, Lugosi Enterprises enters into selective licensing agreements in advertising and merchandising, publications and entertainment projects.